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About

A decade of experience, at your service

I'm Sarah Varisano, and for the last ten years I've been building Luna, a Philadelphia hospitality group that has grown to include a full-service restaurant, a corporate cafe, a wine program, and multiple locations across the city.

A decade of ownership has taught me that a great hospitality business is built on the parts guests never see, thoughtful menu design and pricing, a well-planned floor, tight operational systems, the right equipment, and a team that knows what to do without being asked. I've built those things from the ground up more than once, and I understand what it takes to get them right, and where the pitfalls tend to hide.

Sunday Brunch Consulting is where I bring that experience to other operators. Whether you're opening a new concept from scratch or renovating an existing space, I can meet you at any point in the process. I approach every project with the same care I give my own business, with a practical eye toward what actually moves the needle, and an honest read on what doesn't.

Sarah pouring coffee behind the bar at Luna
Things I've done

Luna Cafe Old City

Concept, buildout, menu, and daily operations of a neighborhood coffee cafe in the heart of Old City Philadelphia.

Luna Cafe Kensington

A second cafe location tailored to the Kensington neighborhood, from concept and design to staffing and opening.

Luna Cafe at Five Below

A corporate cafe inside Five Below's Center City headquarters. Designed for a solo barista, morning-peak focused, quality espresso and grab-and-go.

Luna at The Luxe

A full-service restaurant and bar in North Philadelphia. Concept, menu, licensing, wine program, and end-to-end opening.

Catering

Corporate events, private parties, and off-site dinners across Philadelphia. Menu planning, staffing, and on-site execution.

Bottle shop

A curated retail wine and bottle shop with a focus on small producers, natural wines, and everyday-drinking gems.

Wine clubs

Monthly subscription wine club with member preferences, curated selections, and a system that scales beyond spreadsheets.